The second red flag is that the study is ‘linear’.
To be fair, most studies do tend to be linear so that one can start with point A and move forward towards point B with probably a fork or two. This is necessary to drill down to a point at a granular level and explore it in depth.
This study starts with Point A ( found a start up ) and move towards Point B ( become successful ). Become successful is defined as either Power or Money. So the linear path forks towards either point B1 ( become powerful / king ) or B2 ( become rich )
But is life really linear? Do case studies of MBA colleges happen in real life?
Just yesterday I was talking to a mentee of mine who had two funding options on the table. And the permutations / combinations / strategic strength of respective parties / negotiation tactics / structuring issues were all leading to a multitude of options.
If you were a start up founder, how valuable would this study be for you? Aren’t there so many other dimensions that occur at the same time? Multiple options that all seem to reach out to multiple end points.
This study is probably useful when you ( and if you do have the luxury of choice, at that point of time ) come to the fork on the road between points B1 and B2.
How would the decision affect your co-founders / existing investors/ team members / vendors / customers / family / parents are all the questions that would arise for me.
Remember that in real life ‘actual mileages may vary’